By Terrence MacTaggart,Jerry Berberet,Kenneth A. "Buzz" Shaw, et al.Rowman and Littlefield Publishing Group|Rowman & Littlefield Publishers||Rowman & Littlefield Publishers, Inc.Adult NonfictionEducationLanguage(s): EnglishOn sale date: 14.02.2011Street date
What are the hallmarks of a long-lasting institutional turnaround? it truly is too effortless to mistake a unmarried initiative—mounting a brand new advertising application, for instance, or bringing in one million buck donation—for a real turnaround. winning turnarounds contain profound, frequently tricky, activities that have an effect on the funds, educational choices, and reputations of schools and universities. They take associations to new degrees of functionality after which current new demanding situations. MacTaggart examines the various levels that include institutional turnarounds and provides useful suggestion on surroundings and achieving greater degrees of functionality. MacTaggart additionally discusses the early signs of a faculty or university's desire for a turnaround. He and his colleagues define monetary tendencies and different signs of misery, in addition to benchmarks for a number of the levels in a good turnaround method. educational Turnarounds can help trustees, presidents, and school contributors diagnose no matter if or...
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Extra info for Academic Turnarounds. Restoring Vitality to Challenged American Colleges/Universities
Example text
That responsibility includes a conventional understanding of strategic thinking based on an assessment of institutional strengths and weaknesses, and matched to analyses of environmental opportunities and threats, but also goes beyond it. ”15 Traditionally, trustees have left the workings of educational programs to the academics. To be sure, faculty members are the right ones to determine who meets the standards for tenure and to set curricula. But because a turnaround can be incomplete without the academic revitalization of Stage III, trustees must be conversant with the strategic academic issues such as which programs to offer, build up, or reduce; the overall quality of programs in comparison with peers; and the linkages between academic programs, finances, and reputation in the marketplace.
Lahey brought a more realistic, yet ambitious, agenda to the campus. The college, which is now a university, enjoyed stable finances, so the Stage I process of realigning the budget with new priorities was not especially painful. Lahey focused initially on making the campus more attractive. Soon the temporary buildings disappeared. Today Quinnipiac looks like a classic New England liberal arts college, albeit without much ivy. While Quinnipiac offers an attractive venue for parents and students who like the liberal arts model of a college, it also offers several career-oriented curricula, coupled with high standards.
In other words, marketing results in sales. Thus effective marketing may require adding new or improved educational products and services; communicating their value in more effective ways; adjusting the prices charged for them; and employing more analytical ways of segmenting and reaching markets—as well as a host of other strategies. Brand is the image or reputation that the school holds in the minds of audiences, including prospective students. ”2 Indeed, some institutions such as Quinnipiac University, in Connecticut, and Bentley College, in Massachusetts, left tired urban campuses behind but carried their reputations with them to new locations.
