Advanced Apex Programming for Salesforce.com and Force.com by Dan Appleman

By Dan Appleman

Complex Apex Programming for Salesforce.com and Force.com is neither an academic nor a ebook for newcomers. meant for builders who're already conversant in the Apex language, and skilled Java and C# builders who're relocating to Apex, this ebook begins the place the Force.com documentation leaves off.
Instead of attempting to hide the entire positive aspects of the platform, complicated Apex programming focuses fullyyt at the Apex language and center layout styles. You’ll the way to really imagine in Apex – to embody limits and bulk styles. You’ll see how you can boost architectures for effective and trustworthy set off dealing with, and for asynchronous operations. You’ll become aware of that top practices range considerably looking on even if you're development software program for a selected association or for a controlled package deal. And you’ll locate ways for incorporating checking out and diagnostic code that may dramatically increase the reliability and deployment of Apex software program, and decrease your lifecycle and help costs.
Based on his adventure as a specialist, Salesforce MVP and architect of significant AppExchange programs, Dan Appleman specializes in the real-world difficulties and concerns which are confronted through Apex builders each day, in addition to the vague difficulties and surprises that could sneak up on you while you are unprepared.
This 3rd version includes updates via summer season 15 (API 34) in addition to major new content material on asynchronous layout styles, optimization and keeping Apex functions.

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Es kommt bei Verbraucherstudien und Untersuchungen zu Kundenverhalten immer wieder heraus, dass eine gute Erfahrung rund dreimal weiter erzählt wird, eine schlechte hingegen zehnmal. Was passiert hingegen, sobald ein Verkäufer gekonnt verhandelt? ➤ Der Kunde trifft Kaufentscheidungen, zu denen er unerschüt- terlich steht! ➤ Sollten Fragen auftauchen, spricht der Kunde mit dem Verkäu- fer darüber und nicht mit Kollegen oder mit Freunden im Sportclub. Mit anderen Worten: Es entsteht erst gar kein Zweifel, sondern wenn überhaupt etwas entsteht, dann lediglich Informationsbedarf.

So schreibt das Wirtschaftsmagazin CAPITAL in Nr. 24/2004 (S. ): „Gute Verhandler bringen Gewinn, schlechte verursachen hohe Kosten. Rund 2,5 Milliarden Euro pro Jahr verlieren deutsche Unternehmen, weil ihre Mitarbeiter in Verhandlungen zu schnell klein beigeben oder sich gar vor ihnen drücken, schätzen die Experten der Internationalen Arbeitsorganisation IAO. “ Was geschieht, sobald einer systematisch verhandelt? Wer mit einem guten Verhandlungssystem antritt, der ist den Amateuren dramatisch überlegen, und die Professionellen haben den nötigen Respekt.

Je weiter fortgeschritten die Verhandlung, desto mehr steht auf dem Spiel – für beide. Ein Nein bedeutet also so gut wie nie das Ende der Verhandlung. Was bedeutet ein Nein dann? Ein Nein bedeutet „Stop, hier will ich so nicht mitgehen“. Ein Nein ist also der Ausgangspunkt für eine Untersuchung, für eine Exkursion rund um die anstehende Sache. Und am Ende der Exkursion haben wir das beste Ergebnis für beide Parteien. Das beste Ergebnis kann natürlich auch das Ende der Verhandlung ohne Abschluss sein, was aber sehr selten vorkommt.

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Advanced Apex Programming for Salesforce.com and Force.com by Dan Appleman
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