By John Allen Hendricks
This booklet deals a accomplished exam of midterm elections from the lens of communications and media assurance. utilizing a wide selection of equipment, this contributed quantity covers the variations, similarities, and demanding situations distinctive to midterm elections.
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Additional info for Communication and Midterm Elections: Media, Message, and Mobilization
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The New York Times. ms/19d6SU0 Cook Political Report. (2014, November 3). 2014 House race ratings for November 3, 2014. com/house/charts/race-ratings/8065 DelReal, J. A. Voter turnout in 2014 was the lowest since WWII. The Washington Post. , & Elliott, P. (2014, November 3). Price no object, campaigns fill any last ad space. Associated Press. ws/1qm1Kyz Dennis, S. (2014, November 2). Obama approval rating drops again in Gallup poll. Rollcall. com/white-house/obama-approval-rating-pollmidterm-elections-2014 Drake, B.
Newscast in order to have enough airtime to accept the political advertising, while in some major media markets where Senate races were underway such as Denver (Colorado),Wichita (Kansas), and Manchester (New Hampshire), there simply remained no additional time to air political ads on behalf of candidates and/or PACs (Ballhaus & Mullins, 2014). And if any spots were available, campaigns had to pay spiking costs to guarantee airtime for last-minute persuasion efforts. m. news broadcast on KARK, and Fox affiliate KLRT in Little Rock charged a Democratic PAC $11,000 for a spot during the Sunday night NFL game (DeMillo & Elliott, 2014).
Roots of the Culture of Analytics Long before there was a “culture of analytics” developing within electoral politics and advocacy work, campaigns were concerned with testing what issues are salient to voters, so that campaign communications might be more productive. More than merely the forbearers of the discipline of political communication, early studies of public opinion and persuasion in politics set the stage for the use of empirical data for determining what issues and messages were most relevant, persuasive, and mobilizing to citizens (Berelson, Lazarsfeld, & McPhee, 1954; Lazarsfeld, Berelson, & Gaudet, 1948).
