By Peter K. Heldman
A survival advisor for the telecommunications managers and technical team of workers, this article analyzes the influence of the Telecommunications Act of 1996 and provides recommendation for giants in addition to rookies to the marketplace. the writer discusses developments in provider and expertise ahead of dissecting the Telecom Act and its influence out there position. The publication covers all components of the industry together with instant, cable and satellite tv for pc - and provides suggestion on how services can successfully meet the problem in their markets.
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Extra info for Competitive Telecommunications: How to Thrive Under the Telecommunications Act
Sample text
They may only cater to the needs of 20 percent of the customers, from whom they obtain 80 percent of their revenues (the old Marketing-101 rule). So much for rural towns and small businesses. There's a story about one marketeer who was brought in to streamline an RBOC to play in the new game, who said, when given the possibility of offering a new product to service the overall public, "I am only interested in disposable technologies that provide services for our greatest growth customers [the 20 percent], thereby guaranteeing a high and instant rate of return.
So much for rural towns and small businesses. There's a story about one marketeer who was brought in to streamline an RBOC to play in the new game, who said, when given the possibility of offering a new product to service the overall public, "I am only interested in disposable technologies that provide services for our greatest growth customers [the 20 percent], thereby guaranteeing a high and instant rate of return. " So it goes. So where does all this lead? 2 It has its work cut out for it, if indeed it also wishes to protect the basic telephone network services users who may not be offered new information services and may indeed lose their existing lifeline voice telephone services.
If price wars brought down the cost of long distance service, then let price wars bring down the price of local telephone and cable services. Let the cable companies offer telephone service, and let the telephone companies offer cable services. If the RBOCs have had to go to foreign manufactures to get their products, then let them manufacture their own products, as long as this arena is competitive. If product suppliers have no buyers for their products in the local arena, then let them merge or partner with alternative transport providers (ATPs) or competitive access providers (CAPs), or let them become alternative exchange carriers (AECs) or value-added resellers (VARs) in the local arena.
