By Michel Robert
Senior managers understand that the net calls for new enterprise recommendations. yet for lots of of those executives, a lot in regards to the net and e-commerce continues to be enigmatic. this crucial new booklet through procedure guru Michel Robert demystifies the net for executives and gives a complete framework for constructing net ideas that dovetail with an organization's total enterprise process. in response to Robert's twenty years of analysis and overseas consulting event at greater than four hundred businesses, the e-strategy version defined includes 10 e-drivers, such as 10 key enterprise recommendations. those contain: call for aggregation for acquiring higher costs; build-to-order providers that let consumers to configure items to their requirements; consumer self-service; direct purchaser entry for brands; dynamic pricing; and others. utilizing many real-life examples, Robert describes how every one e-driver works and the way to mix them in a coherent approach for making optimum use of latest strongest strategic device, the web.
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Additional resources for e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy
Sample text
Fully operational, transactional capability 10 ❏Some on-line, off-the-shelf transactions 6 Strategic Fuzziness2 23 ❏Nonfunctional Web pages 2 ❏No capability 0 10. Are your Internet capabilities fully integrated with your traditional IT systems? ❏Fully 10 ❏Partially 5 ❏None are 0 Total Score Interpretation of the Scores Score: 75–100 You are in the forefront of management thinking and technological leadership. There are two concerns you should have: • Since there are no models yet, will ours work?
Biotech, however, will penetrate the human body. To help a patient with Parkinson’s disease control severe tremors, the company known as Medtronic is developing a device which will consist of a drug on a chip that will be gently inserted into the brain, where it will emit electrical signals that will stop the tremors. Just as a car now has an average of 30 chips, experts are predicting that in 10 to 15 years the human body will have that many biochips. A CEO’s first priority is to formulate, articulate, and communicate the business strategy of the enterprise.
The reason is simple: Management makes two types of decisions that over time shape the look of the business in these four areas. The first is how it allocates resources, and the second is how it chooses opportunities. Using the strategic profile as a filter will cause management to allocate resources and choose opportunities that are on the “more emphasis” side in the accompanying graphic as opposed to those on the “less emphasis” side. The next question that surfaces is: What determines the line of demarcation between items that should receive more emphasis 51 The First Imperative: Clarifying the Business Strategy STRATEGIC PROFILE More Emphasis Less Emphasis Products / Services x Users / Customers x Market/ Industry Segments x Geographic Markets x ᭧ Copyright 2000 Decision Processes International.
