By Ken Auletta
EISBN-13: 978-1-101-15140-2
A revealing, forward-looking exam of the outsize effect Google has had at the altering media Landscape.
There are businesses that create waves and those who trip or are drowned via them. As merely he can, bestselling writer Ken Auletta takes readers for a journey at the Google wave, telling the tale of the way it shaped and crashed into conventional media businesses—from newspapers to books, to tv, to videos, to phones, to ads, to Microsoft. With unheard of entry to Google's founders and managers, in addition to to these in media who're suffering to maintain their heads above water, Auletta finds how the is being disrupted and redefined.
Using Google as a stand-in for the electronic revolution, Auletta takes readers inside of Google's closed-door conferences and paints graphics of Google's notoriously inner most founders, Larry web page and Sergey Brin, in addition to those that paintings with—and against—them. In his narrative, Auletta offers the fullest account ever informed of Google's upward push, stocks the "secret sauce" of Google's luck, and indicates why the worlds of "new" and "old" media frequently converse as though citizens of alternative planets.
Google engineers begin from an assumption that the outdated methods of doing issues should be superior and made extra effective, an strategy that has yielded striking results—Google will generate approximately $20 billion in ads sales this yr, or greater than the mixed prime-time advert sales of CBS, NBC, ABC, and FOX. And with its possession of YouTube and its cell phone and different projects, Google CEO Eric Schmidt tells Auletta his corporation is poised to turn into the world's first $100 billion media corporation. but there are lots of stumbling blocks that threaten Google's destiny, and competition from media businesses and executive regulators could be the least of those. Google faces inner threats, from its burgeoning measurement to wasting concentration to hubris. In coming years, Google's religion in mathematical formulation and in slide rule good judgment can be validated, simply because it has been on Wall Street.
Distilling the information accumulated from a occupation of overlaying the media, Auletta will supply insights into what we all know, and don't comprehend, approximately what the long run holds for the imperiled undefined.
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Extra info for Googled: The End of the World As We Know It
Sample text
In diesem Fall versucht jemand durch die häufige Nennung eines Namens die betreffende Person in Misskredit zu bringen, oder er zielt darauf ab, den Namen der Person möglichst oft in einem falschen Zusammenhang zu erwähnen. Opfer solcher Attacken können die Täter mit ihren eigenen Waffen schlagen, indem sie den eigenen Namen noch öfter und natürlich in einem richtigen Zusammenhang im Internet streuen. Sie möchten die negativen Suchergebnisse, welche der Gegner erzeugt hat, mit positiven in den Suchmaschinen nach hinten drängen.
Inhalte aus dem »WWW« entfernen möchten, aber nicht wissen, wie: Dieses Buch hilft Ihnen dabei, Ihren guten Ruf im Internet wiederherzustellen bzw. einen guten Ruf aufzubauen. 29 Kapitel 2 Ihr digitaler Ruf, die Googlability Nun liegt es an jedem Menschen selbst, ob er sich um seinen digitalen Ruf kümmert oder nicht. Wir können Ihnen aus unserer Erfahrung nur raten, es zu tun. Auch wenn in Ihrem Leben momentan alles im Lot ist – die Zeiten können sich schnell ändern, und ein schlechter digitaler Ruf kann Ihnen dann zum Verhängnis werden.
Lassen Sie sich dadurch nicht verrückt machen. 2 dieses Kapitels befolgt haben, sollten Sie, wenn Sie nun »sich selbst googeln«, mit einer ziemlich guten digitalen Reputation bei den relevanten Suchmaschinen dastehen. Das heißt, wenn Ihr Name auf der ersten Trefferseite auftaucht, steht dort nur Positives über Ihre Person zu lesen. Auch auf den folgenden Seiten sind keine negativen Inhalte, allenfalls Belanglosigkeiten wie eine Schülerliste aus Ihren Grundschuljahren oder einige Foreneinträge von Ihnen.
