By Jack Foster
Written through Jack Foster, an artistic director for numerous ads organizations with greater than forty years adventure, tips on how to Get principles (over 90,000 copies offered and translated into 15 languages) is a enjoyable, obtainable, and sensible advisor that takes the secret and confusion out of constructing new rules.
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Extra info for How to Get Ideas
Example text
Although some ideas take longer to get than others, getting an idea does not depend, strangely enough, upon time. Nor upon workplaces or schedules or even workloads. You can search for an idea while you're eating lunch or taking a shower or walking your dog. And you can find it in the instant you start your car or snap on a light. Getting an idea depends upon your belief in its existence. And upon your belief in yourself. Believe. 4$ o 4? The brain is a wonderful organ. It starts working the moment you get up in the morning and does not stop until you get to the office.
The reason? Today wasn't supposed to break this way. Computers and faxes and modems and e-mail and voice mail and networking and interneting were all Recede tpcA UoJil supposed to make our lives simpler and easier. We were supposed to have more time than ever to come up with ideas. But for many—perhaps for you—the reverse happened. Downsizing stole the time that electronics created. And now it seems you have less time to do twice as much. And that squeeze is starting to panic you. Well, relax. You know the idea is out there.
Visualize it the way divers visualize the dive, pool players the shot, tennis players the slam, golfers the putt. Do not imagine that you will get the idea. Imagine that you already have it. Imagine being praised and thanked and rewarded. You will be. A c/tttp S5 A child is a curly, dimpled lunatic. —Ralph Waldo Emerson There are more bores around than when I was a boy. —Fred Allen Youth is such a wonderful thing. What a crime to waste it on children. —George Bernard Shaw I never met a kid I liked.
