By Bob Livingston
Between the demanding situations of escalating pageant, well-informed consumers, and dismal customer support, brand new market is turning into a growing number of crowded. the result's that your consumers have extra impression and offerings than ever earlier than. in case you or your company don't constantly fulfill and surpass their expectancies, your consumers will take their deciding to buy energy in different places. it is that straightforward. yet via constructing carrier excellence as your best strategic and cultural precedence, you are going to foster the robust relationships had to win--and retain--loyal clients.
In this step forward publication, customer support professional Bob Livingston grants functional instruments for remodeling your method of serving consumers by way of strengthening “how you do what you do.” no matter if you are a company chief, a shopper carrier government, a revenues supervisor, or someone, you could differentiate your self from festival through adopting Livingston's basic but confirmed roadmap for reaching carrier Excellence.
In How You Do . . . What You Do, Livingston imparts a transparent, step by step blueprint for reworking your tradition, attitudes, and behaviors via illustrating how to:
- Develop and dwell your goal and Values
- Understand your consumers' soft wishes, and create plans to fulfill them
- Seek non-stop development by means of stimulating creativity and innovation
- Keep your service-oriented tradition becoming
- Create a fondness for provider Excellence
Livingston attracts upon a life of adventure during which he has completed measurable luck supporting many businesses form their provider cultures--most significantly CROSSMARK, a world patron items revenues and advertising and marketing organization, whose impressive transformation sticks out as one of many most powerful facts statements for this technique. all through, Livingston benchmarks different nice businesses popular for his or her provider excellence, together with Accenture, Henry & Horne, ECRM, The Nielsen corporation, TBWA\Worldwide, 4 Seasons, and lots of others.
Properly finished, this compelling and inspirational method of carrier nearly promises the customer loyalty that may set you except festival, and distinguish you by way of How You Do . . . What You Do.
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Additional info for How You Do... What You Do: Create Service Excellence That Wins Clients For Life
Example text
WHAT YOU DO to countries where technical skills are high and labor costs are low (for example, service call centers). In the eyes of consumers, these technology-based interactions are meeting with only limited success. For every customer-service superstar, there remain a thou sand (ten thousand? ) losers. Day-to-day service is a string of bad blind dates, an endless series of humiliations. Three dollars a minute for technical assistance for my computer? Comedian Lewis Black1 New community, social networking, and retail Web sites appear overnight.
Companies are rated highly by their associates for varying reasons; but regardless of why people feel good about their employers, the important point is that they do. And when people feel positively about their work environment, that attitude pervades all of their interactions with others. The service process that we will discuss in this book is based on the commonsense approach of treating people the way they want to be treated. Dr. Tony Alessandra has called this the “Platinum Rule”: Treat others the way they want to be treated.
25 percent of applicants said it is virtually impossible to maintain a positive attitude when dealing with customers. • 20 percent of applicants believed customers to be too demanding. com/p/articles/mi_m3092/is_1998_Nov_23/ai_53347519. 18 HOW YOU DO . . WHAT YOU DO What are your chances for creating a great service environment when hiring from that pool of applicants? Not very good, I’m afraid. Later in this book, we will discuss and counsel you on how to adopt a “hiring for attitude, training for skill” approach to staffing.
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