By Iain Munro
Info battle in company offers an important and engaging point of view at the suggestion of the community association. It illustrates the family among info know-how and association, and specifically, among company firms and the new revolution in army affairs that has been referred to as 'information warfare'. the most issues mentioned contain the community society, wisdom administration, nomadic process, details war, strength and identification.
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Extra resources for Information Warfare in Business - Strategies of Control and Resistance in the Network Society (Routledge Studies in Business Organizations and Networks)
Sample text
They both highlight the crucial role of speed, movement, ideas and communications in their strategies. However, they also differ in significant respects. adhering to very different ideologies (right and left wing) both respect the potential of nomadic strategy, but whereas Lawrence’s work emphasizes nomadism as a way of life, Guevara’s work views it as a means to an end. Both writers were also steeped in the practicalities of warfare and the principle of avoiding conflict, and both offer very useful guidelines for understanding the potential of innovations in communications networks.
Castells observed that, through the media, economic pressure may have become an important factor since confidence in the stability of the Mexican economy, and hence President Salinas himself, was shaken as a result of the Zapatistas’ actions and their increasing international profile. This event has been taken seriously enough to merit study by experts in Information Warfare at the RAND Corporation (Arquilla and Ronfeldt 1997), and for Castells to call the Zapatistas the ‘first informational guerrillas’.
Linux has also suffered at the hands of big business. In 1999, Microsoft intensified its information war against Linux by creating a new website under the heading of ‘Linux Myths’, challenging the reliability of this impertinent piece of software. Microsoft has produced numerous press releases that attempt to undermine perceptions of the quality of Linux by claiming that it has been developed by amateurs and hobbyists (Adelstein 2001). In an interview in June 2001, reported in the Chicago Sun Times, Steve Ballmer, the CEO of Microsoft, described Linux as ‘a cancer’ in the way it attached itself to intellectual property and then spread to other associated software by means of its distinctive form of copyright.
