By Guy Bessette
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Extra info for Involving the Community a Guide to Participatroy Development Communication
Sample text
We need to be able to tell whether the concepts put forward in the communication materials are well understood by participants. We also need to know if the material is suitable and if it evokes the expected types of reactions. After pre-testing, we may want to produce more realistic illustrations, simpler texts or more explicit images. To ensure that the communication concepts and materials are well adapted to the different groups of participants, we may ask five or six representatives from each group to give their opinion on aspects such as the following: CONTENT • • • • Understanding the content Accuracy of information presented Credibility of the people expressing themselves through the material The kind of reactions induced by the content FORM • • Interest evoked Technical quality MATERIALS • • • Reaction to formats used The technical environment necessary to use the material The useful life of the material FEEDBACK • Usefulness of the material for evoking reactions and expression of viewpoints from participants.
Every community group has it’s own way of seeing a problem and its potential solutions, and its own way of taking action. communication process, the former term still remains in use. However the metaphor is misleading and it is important to change the way we refer to the specific groups with whom we are working, if we want to modify our way of establishing a relation with them. How do we differentiate these groups? The main criterion for identifying the different groups is to identify the various categories of persons who are most affected by the development problem and those groups that might be able to contribute to its solution.
A research team may think that community members would benefit from the use of local radio, but if this radio does not exist, it may not be the right option, considering those criteria. Or the costs involved in producing radio programs may be too high for the available resources. CRITERION 3: KIND OF UTILIZATION Select communication tools in the light of the different kinds of utilization. Some user notes presenting some communication tools and their selection based on these criteria are presented in part 3 of this guide.
