By Graeme Burton, Richard Dimbleby
Greater than phrases offers an advent to either verbal exchange thought and perform. The authors disguise the fundamental parts of communique, together with verbal exchange among participants and teams, in firms and during mass media and new applied sciences. This version positive aspects case stories and assignments, a brand new sequence of key inquiries to aid scholars seize the cloth, and multiplied sections on mass media and sensible communique and media talents.
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Additional info for More Than Words: An Introduction to Communication
Sample text
Survival We communicate to survive. In wealthy northern countries it seems strange to talk about survival, especially in its basic senses of warmth, food and shelter. Yet some of our communicating is still about these physical needs. For example we would communicate in order to rent a flat (shelter). The flat might be rather different from a village hut, but it still does the same job. If we felt ourselves in physical danger, we would also communicate with others to try to get help. Co-operation We communicate in order to work with others.
The Union of Soviet Socialist Republics used propaganda to reinforce their economic and military power for several decades this century. Mass communications are particularly well suited to this exertion of power because they can broadcast or distribute information and opinions to great numbers of people from a central source. Those who have power control that central source. That is why there is always concern about who controls the media in any country. The media can exert power over their audiences.
K. Berlo refers to this when he describes the message in three parts: the code; the content; and the treatment. He also points out that everything we know or experience (including communication from other people) can only enter our consciousness via one or more of the five senses – sight, hearing, touch, taste and smell. Berlo also refers to the fact that our knowledge, attitudes, communication skills and cultural background affect how we communicate with others. In other words, our effectiveness as communicators depends on what we know, our attitudes, how good we are at communicating and how we have been brought up to communicate.
