By Mark D. Brewer
Party association has lengthy been the driver at the back of electoral politics within the usa. regardless of this truth, scant recognition has been dedicated to the yankee electorate’s occasion images—the ''mental pictures'' that people have concerning the events which permit electorate to translate occasions within the higher political surroundings into phrases significant to them as contributors. occasion photos are important to figuring out individuals’ political perceptions and, finally, vote casting habit.
Party pictures within the American Electorate systematically examines the substance, evolution, and manipulation of celebration pictures in the American public over the past part century, either in the public as a complete and inside vital subgroups in line with classification, race and ethnicity, intercourse, and religiosity. eventually, this crucial booklet investigates how those celebration pictures are tied into the tale of celebration polarization and the way they have an effect on electoral results within the United States.
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Extra resources for Party Images in the American Electorate
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Negative images of the GOP rooted in economics are prevalent among both whites and non-whites alike. Dislikes based on party philosophy and non-economic domestic reasons are on the rise, the former among both whites and non-whites while the latter are headed upward mostly among whites. General image dislikes are present in roughly equal measure for both groups, while the other categories do not contain much of interest. Examining the single most common positive and negative image of each party by race results mostly in the same picture we saw in Chapter 2 when we looked at the electorate as a whole, with one interesting exception.
Here the differences are much more striking. Whites have a higher number of Democratic dislikes than do non-whites, and in most instances the gap is quite large. Whites tend to see the Democratic Party in a more negative light than non-whites. Again, this is not surprising. 5 shows the average number of GOP likes by race. Here, once again, we see sizeable differences between racial/ethnic groups. 4 Mean number of dislikes of the Democratic Party by race, 1952–2004. 5 Mean number of likes of the Republican Party by race, 1952–2004.
See endnote 14 for information about the make-up of the categorization scheme utilized here. Pos. 2 Positive and negative images of the Democratic Party by subject area, 1952–2004 52 50 54 64 57 65 69 67 62 56 65 57 56 55 1952 1956 1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 50 53 57 52 55 56 54 63 61 56 49 49 50 47 Neg. 12 7 7 4 3 4 5 7 7 13 7 7 9 8 Pos. 28 23 20 15 14 23 21 17 17 19 24 19 18 18 Neg. Economic 2 3 2 2 2 2 1 1 2 3 4 5 7 5 Pos. 3 7 5 3 3 2 2 3 4 4 6 8 8 7 Neg. Non-economic domestic 6 5 10 13 13 8 12 9 11 9 9 16 16 14 Pos.
