By Peter Fisk
In modern-day altering, untrusting markets, businesses have to do anything extra to face out -- whatever designated to succeed. If that additional anything can be extra sustainable, in that it really is long-lasting and that it's supportive of the broader world, then it has the easiest probability of constructing greater and longer influence. humans, Planet, Profit focuses on 3 ways that businesses can develop their enterprise whereas reworking their values: by way of defining a objective to their company past revenue -- what it does for people's lives and society regularly; via translating that right into a compelling proposition for patrons; and via aligning the complete enterprise to convey this proposition virtually and extra profitably. writer Peter Fisk writes within the attractive voice that made his ebook advertising and marketing Genius so renowned.
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Extra info for People, Planet, Profit: How to Embrace Sustainability for Innovation and Business Growth
Sample text
If business can redefine itself in a bigger way, with a clearer and more useful purpose, then through its scale and reach, its ability to engage people in desirable ways, it can make a bigger positive difference to our world, and to our lives, than anything else. A business that, in one way or another, makes people’s lives better is likely to be far more successful. It engages and inspires employees way beyond their functional responsibilities, it attracts and enables customers way beyond the products and services they buy.
It should capture the distinctive character and role of the organization well beyond the products and services it makes, but it should also guide which products and services it does offer. It should benefit more people than the immediate customers, but it should also be meaningful to those customers. A business purpose should live inside and outside the business. Purpose beyond profits 23 It should guide business strategy, from the markets in which you seek to operate, though to the criteria for decision making and prioritization.
For fashion design this can be interpreted in a number of ways – from improving efficiency, to reduced overtime, increased wages and conditions leading to increased productivity, lower overall costs and less waste; through to designing attachment into our clothes, thus raising brand identity whilst reducing environmental impact. ’ Business at a cultural crossroads ‘Business as a whole desperately needs a purpose beyond financial results,’ says Nigel Morris of Aegis, the media communications and market research group.
