People, Profiles & Trust: On Interpersonal Trust in by Alexander Ljung, Eric Wahlforss

By Alexander Ljung, Eric Wahlforss

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Trust and Social Structure From a Pasonsesque perspective one could say that the elements that assure a high degree of trust between the people of Gemeinschaft are built on the assurance of social punishment from the community in the case of broken trust. The trust upholding mechanisms of Gemeinschaft are removed in Gesellschaft and instead legal frameworks take on the role of risk-reduction in the explicit form of legal punishment. The universality gained by the explicit expression of clear rules within Gesellschaft provides a high degree of efficiency in many ways, for example by way of formalized credit, and allows multiple parties to collaborate with ease.

Their uploaded photos listed in chronological order with the most recent first. 2 Personal profile view when logged in on Flickr, photos from photostream YAHOO! 360° Similar to Orkut or MySpace, 360° is a social networking site with some additional features. The site seeks to integrate other Yahoo! services such as images, groups, messenger and local in order to make 48 these available to the users from within the 360° website. e. opinions about their friends and subscribe to a friend’s activities via a RSS-feed.

We employ the theory of performativity from as presented within economic sociology in an attempt to understand how trust can be transformed. The term performativity originates from the linguistic field of speech act theory, where it has been used to describe statements that are not simply descriptive or constative, but rather performative in the sense that they perform an action and thus change the state of affairs in the world (Austin, 1962). The concept of performativity has later been adopted by French economic sociologist Michel Callon (1998), cultural theorist Judith Butler (1990) and several others.

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People, Profiles & Trust: On Interpersonal Trust in by Alexander Ljung, Eric Wahlforss
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