By Elizabeth J. Wilson, Joseph F. Hair Jr.
This quantity contains the complete complaints from the 1997 Academy of selling technological know-how (AMS) Annual convention held in Coral Gables, Florida. The study and shows provided during this quantity disguise many points of promoting technological know-how together with business plan, purchaser behaviour, international advertising, ads, branding, advertising schooling, between others.
Founded in 1971, the Academy of promoting technology is a world association devoted to selling well timed explorations of phenomena with regards to the technological know-how of promoting in thought, learn, and perform. between its companies to participants and the group at huge, the Academy bargains meetings, congresses and symposia that allure delegates from world wide. shows from those occasions are released during this court cases sequence, which bargains a accomplished archive of volumes reflecting the evolution of the sphere. Volumes carry state-of-the-art learn and insights, complimenting the Academy’s flagship journals, the magazine of the Academy of selling technology (JAMS) and AMS Review. Volumes are edited through best students and practitioners throughout quite a lot of topic parts in advertising science.
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Additional resources for Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
Example text
282 Stephen Hurley, University of Wales Cardiff, United Kingdom Luiz Moutinho, University of Glasgow, United Kingdom xxix Agents of Exchange: The Emergence of Consumer Decision Support Systems (CDSS) in an Electronic Marketplace . . . . . . . . . . . . . . . . . . . . . 283 E. Vincent Carter, Morehouse College Expanding the Retail Marketplace: Understanding the Internet Shopper . . . . . . . . . 290 Amy J.
304 Havir S. Bansal, University of New Brunswick, Canada Shirley Taylor, Queen's University, Canada Validating a Measure of External Search Across Service Settings Janet R. McColl-Kennedy, University of Queensland Richard E. , Butler University . . . . . . . . . . . 314 An Exploratory Study of the Effect of Employee Turnover on Customer Satisfaction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 9 Robert F. Hurley, Fordham University Global Distribution and Logistics Conflict Patterns in International Distribution Channels .
11 CONSUMER EVALUATION OF SWEEPSTAKES INCENTIVES: AN EMPIRICAL INVESTIGATION Brian Tietje, University of Washington ABSTRACT included the "number of chances to win", the "grand prize value", and a control condition with no featured attribute prominently displayed in the promotional ad. Measured variables included attitude toward the offer, behavioral intention, sweepstakes proneness, and recall of the chances of winning and prize values. While sales promotions in general, and certain types of incentives such as price deals and coupons have received considerable attention in the academic literature, only a few studies have examined rebates, premiums, contests and sweepstakes.
