By Gerrit Heinemann, Christian Gaiser
n the long run, buying could be enormously prompted via a mixture of localization concerns, cellular web on the aspect of sale, and use of social networks. This ebook makes a speciality of the ‘SoLoMo synergies’ that come up from this paradigm shift in destiny buying, which additionally offers new and potent advertising thoughts for standard outlets. It additionally displays the present prestige of analysis and company perform, studying the fundamental components of SoLoMo intimately. the significance of Location-based providers (LBS) is elaborated and analyzed in an empirical research utilizing a industry dependent case of kaufDA – a number one German on-line buying community. The facts indicates that buyers see LBS as an enticing device and are ready to alter their procuring habit. although LBS continues to be in its early phases and its specialist toughness continues to be visible, it additionally offers super capability for the future.
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Additional info for Social - Local - Mobile: The Future of Location-based Services
Example text
In particular through the extensive opportunities for customer involvement, this represents a completely new business form of retailing (cf. biz 2012). 0 tools. Such instruments should let customers solve their own problems or help resolve other customer’s problems (cf. Marsden 2012b). If this gives users the opportunity to utilize a certain social intelligence, they can also make better buying decisions, which increases customer satisfaction. It is not without reason that online retailers are now ranked among the top places for customer satisfaction (cf.
These examples show that social commerce must be based on transaction options. Social marketing and social media are certainly relatively widespread in retailing, 20 2 Social Commerce as Base Factor No. 1 for SoLoMo Checklist for social commerce 1. Commerce - Transaction must be completed without leaving the site yes no yes no yes no - Revenues from current product sales; revenue streams from advertising activities or similar activities not included 2. Social - Consumer must be supported in problem-solving or solving social problems - Users should be capable of actively participating in social media – freedom of choice and role 3.
The current definitions are generally very broad. While almost everyone is talking about social commerce, it is clear that very few companies understand the underlying concept correctly. In most cases, the term includes social marketing (cf. Chaney 2012b). In order to bring more clarity to the discussion, reference is made to the two components e-commerce and social media. Heike Haarhaus has produced a checklist for social commerce based on these two components. The first component – “e-commerce” – clearly emphasizes transactional relevance, in which the sale and purchase of products or services on the Internet is a significant prerequisite (cf.
