By Daniel Jackson
Manufacturers became vitally important as resources of worth and a way to construct worth and maintain industry place. a lot emphasis has been put upon the visible illustration of manufacturers, yet this e-book defines a brand new aggressive enviornment within the production and improvement of brands--sound. Sonic branding is a brand new, fast-growing region regarding ads and media improvement of the branding event. this may be a particular publication and the 1st during this very important new area.
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Additional resources for Sonic Branding: An Introduction
Sample text
By 1925, a consortium led by Warner Bros had developed new technology called the Vitaphone. It was the first system to allow good quality music to be played back perfectly synchronized with pictures. On 6 August of that What the movies did for us year, in the ‘refrigerated’ Warner Theatre on Broadway, New York City, Don Juan, featuring major stars John Barrymore and Mary Astor was released. It was an experimental film that used the Vitaphone technique in a limited way. It was shot in the same way as any other silent movie of the era in that there was no dialogue, but the addition of a pre-recorded orchestral score made the film the first of the age of sound.
As souvenirs of great nights out, record sales boomed and by the time that generation matured, their desire to buy music was firmly established and grew throughout the 1960s. The early 1970s saw the birth of commercial music radio in the UK. Capital Radio London and Radio Clyde Glasgow kicked us off and my generation was born into a world of wall-to-wall music, radios in our bedrooms and hand-me-down record players. Anyone in their 25 26 What is Sonic Branding? 30s has grown up surrounded by music.
Today, my record collection has more Elvis than you can shake a stick at, because our first musical influences, the ones we encounter early in life, come to dominate our collections. All my respondents’ collections majored on the music from their youth with very few having more new stuff than old. The 30-somethings told me that they had been filling in the gaps in their collections more than adding new music since they hit their late 20s. Interestingly, most of the teenagers I spoke to had very varied collections that ranged from Sinatra to the most modern pop acts.
