By Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
This isn't really a conventional textbook or choice of case reviews, yet is meant to illustrate the advanced and manifold questions of retail administration within the kind of 18 classes that supply a thematic evaluation of key matters and illustrate them with assistance from accomplished case reports.
In the second one variation, all chapters have been revised and up to date. 3 new chapters have been extra to regard subject matters like online-retailing and multi-channel-strategies in addition to the so referred to as verticals in particular chapters. All case experiences have been changed via new ones to mirror the latest advancements. Eighteen recognized retail businesses from various international locations, like most sensible purchase, IKEA,TK Maxx, Tesco and Decathlon, are actually used to demonstrate specific facets of retail management.
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Additional resources for Strategic Retail Management: Text and International Cases
Example text
This has traditionally been the main retail format for grocery shopping and has accounted for the majority of sales in food retailing for several decades. However, it faces intense competition from new formats offering more convenient shopping facilities, more product lines and more varied assortments or lower prices as a result of lower operating costs (Levy et al. 42–43). Companies such as REWE or EDEKA have successfully repositioned their supermarkets and thus improved their competitive positions by emphasising freshness and high quality assortments, introducing medium- to high-level store brands and improving store atmosphere in order to provide a better in-store shopping experience.
Der Handel als Hersteller – Neuorientierungen der Wertschöpfungsarchitekturen. In R. Schönberger & R. ), Dimensionen der Logistik – Funktionen, Institutionen und Handlungsebenen (pp. 975–991). Wiesbaden: Gabler. , & Schramm-Klein, H. (2011). ). Wiesbaden: Gabler. , & Foscht, T. (2012). ). Munich: Vahlen. 2 Store-based Retailing – Food and Near-food Abstract Retailers have various ways of meeting customer needs through the organisation and design of their retail outlets. This chapter describes the different types of retail institutions that represent different types of retail strategies for selling goods and services in the food and near-food sector.
The Old Pillars of New Retailing. 5 79(4), 131–137. Morschett et al. (2005). Perception of Store attributes and overall attitude towards grocery retailers: The role of shopping motives. International Review of Retail, Distribution and Consumer Research, 15(4), 423–447. Nilsson et al. (2015). Who shops groceries where and how? – the relationship between choice of store format and type of grocery shopping. International Review of Retail, Distribution & Consumer Research, 25(1), 1–19. 1 Profile, History and Status Quo Both Lidl1 and Kaufland are part of the Schwarz Group, the biggest European retail chain.
