By Shoshanah Cohen
Agile, strategic offer chain administration is a key aggressive necessity in modern-day no-room-for-error company area. And few companies have received extra knowledge--and established higher results--than the crew at international administration consultancy Pittiglio, Rabin, Todd, and McGrath (PRTM). within the leap forward reference Strategic offer Chain administration, of PRTM's prime experts during this perform clarify every thing that company decision-makers want to know to create price and aggressive virtue from their offer chains.
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Extra resources for Strategic Supply Chain Management
Sample text
The underlying source of power for such companies is unparalleled marketing and product development. How does the supply chain support a company that competes on innovation? For new products and services, the window of opportunity— before the fast followers start taking market share—can be small. Innovative companies are acutely aware of the benefits of getting into a market early and gaining first-mover advantage, so new product introduction (NPI) is key. By getting new products to market faster, the supply chain can boost revenues and profits.
Think of Louis Vuitton bags or Rolex watches. Lack of availability only heightens the brand’s prestige. Customer service, fast delivery, or squeezing out supply chain costs and inefficiency can seem irrelevant to companies with the hottest brands or products. Buyers of highly desirable products have learned to wait—and to pay a premium. 32 Strategic Supply Chain Management Make sure that you understand your relative position before trying to exercise your supply chain power. Even consumer packaged-goods brand leaders, those whose product dominates a product category, are modifying their physical logistics to satisfy the demands of key retail accounts.
The supply chain supports every business strategy, so make alignment a top priority. Remember, though, that strategy is a balancing act. No cost leader can afford to ignore customer service. Nor can an innovator ignore the price ceiling of a market. Supply chain performance leaders understand the trade-offs among service levels, lead times, assets, and costs and make decisions that best fit their overall strategic mission. By choosing where to focus and achieving best-in-class supply chain performance in those key areas, companies can set themselves apart from the competition.
