By Jelassi Tawfik
"Strategies for e-business" is choked with a treasury of well timed and insightful foreign case experiences, the superior innovations from lecturers, and strong prescriptions for practicing managers who desire to navigate the area of e-business, with out the hype. This very readable e-book is obviously the fruits of years the place Jelassi, specifically, has remained at the leading edge of constructing e-business very suitable to the training supervisor, gleaning deep insights from case study on how organizations use e-business to realize aggressive virtue, and his personal major educational research." "Prof. Andrew Boynton, Director of the administrative MBA, IMD Lausanne do you need a ebook that hyperlinks e-business to total company procedure? That has case stories that examine the dot.com phenomenon in addition to the 'dot.bomb' mess ups? this crucial new textbook bargains a framework for finished e-business method formula in response to rigorous and time-proven techniques from the sector of strategic administration, tailored to the explicit context of e-business.Ideal for MBA scholars, higher point undergraduates and practitioners, concepts for e-Business presents the reader with instruments for analysing twenty-eight unique case experiences, analyzing how businesses have constructed and carried out digital and cellular trade innovations. The circumstances are contributed and researched by means of said specialists and feature been selected to symbolize quite a number industries together with banking, retailing, media, schooling, production and advertisements in Europe and past. Tawfik Jelassi is Professor of e-Business and data expertise on the tuition of foreign administration at Ecole Nationale des Ponts et Chaussees, Paris, France. Albrecht Enders is an go together with The Boston Consulting team, Cologne, Germany
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Example text
Strategy is about achieving unique positioning vis-à-vis competitors. The central goal of strategy is to achieve sustainable competitive advantage over rivals and thereby to ensure lasting profitability. Having defined the concept of strategy, we can now differentiate it from the concept of tactics, a term that is often used interchangeably with strategy. Tactics are schemes for individual and specific actions that are not necessarily related with one another. In general, specific actions can be planned intuitively because of their limited complexity.
But, even before that, it was going out of fashion. One senior consultant told me in 2000 that the ‘e’ would be dropped by his organization within a year or two (it was). His argument – widely accepted – was that internet-based business would become so pervasive that it would be pointless, indeed damaging, to talk about it as a separate discipline. 5 Part 1 · Introduction E-business would and should disappear into business. And so it should; but not yet. At the Richmond Events e-forum last October, several hundred senior managers from blue-chip companies gathered on a cruise ship to be assaulted by a mixture of cabernet sauvignon and hard sell from vendors of e-services of various sorts.
Define the concept of strategy and differentiate between different levels of strategy development. ■ Describe the life cycle of technological revolutions and illustrate it through different historic examples. ■ Recognize the four main periods of the e-business evolution over the past decade and explain the peculiar characteristics of each period. Part 1 · Introduction INTRODUCTION The purpose of this chapter is to set up the stage for the remainder of the book. Since, due to the relative novelty of e-business, there is not yet a clear and shared view of what this domain entails, we first want to ensure a common understanding of the key terminology used throughout the book.
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