By Michael J. Harner
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Letter 18 March 1898, Samson Clark Box, HATa) Media planning involves intricate decisions about reading practices and patterns of mental association between the nature of ‘matter’, competing advertisements and the advertisement placed. These decisions involve judgements, which are neither cultural nor economic, but necessarily both, as the economic value of space simply cannot be calculated outside of its cultural value. This inextricability of cultural and economic elements is repeated again in instances of research practice.
It can be suggested that Carlyle’s portrayal constitutes a general social acceptance of journalists as having privileged institutional status in the mechanisms of developing democracy. They had achieved, that is, a legitimating identity in Castells’s sense. Further evidence of that acceptability and status can be drawn from Queen Victoria’s award of a Royal Charter to the Institute of Journalists in 1890. The political importance of journalism in the establishment of the modern state is further demonstrated in the part played by English journalist and author of The Rights of Man (1791), Tom Paine, in the writing of the Bill of Rights defining the constitution of a newly independent America.
Pryke (eds), Cultural 32 Identity in the age of the new economy Economy, London: Sage. , S. Kline and S. Jhally (1990), Social Communication in Advertising, 2nd edn, London: Routledge. Linton, D. (1979), ‘Mr Mitchell’s National Work’, Journal of Advertising History, 2, January, 29–31. McFall, L. (2002), ‘What About the Old Cultural Intermediaries? An Historical Review of Advertising Producers’, Cultural Studies, 16 (4), 532–53. Mattelart, A. (1991), Advertising International: The Privatisation of Public Space, London: Routledge.
