By Peter J. Buckley
The Multinational firm and the Emergence of the worldwide manufacturing unit brings jointly examine papers authored by means of Peter J. Buckley, concentrating on 3 of crucial empirical and theoretical concerns within the worldwide financial system: the increase of the 'global factory'; the expansion of FDI from rising economies; fresh advancements within the thought of IB.
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Example text
An important competitive advantage of the well-established International Integration and Coordination in the Global Factory 15 firms lies in the brand, which assures the customers of component quality and after-sales service. But the relative ease of entry shows that brands alone are not enough. Effective management of the distribution channel is the really crucial factor. Distribution of PCs is an information—intensive activity. Tele-sales departments handle large volumes of credit card sales, which are converted promptly into requisitions of particular specifications of product.
Cambridge: Harvard University Press. 18 Peter J. , & Karunaratna, A. (2006). Developing a multidimensional instrument to measure psychic distance stimuli. Journal of International Business Studies, 37(5), 578–602. Dunning, J. , & Lundan, S. M. (2008). Multinational enterprises and the global economy. Cheltenham: Edward Elgar. Egelhoff, W. G. (2007). Evaluating the role of parent headquarters in a contemporary MNC. Headquarters role in the contemporary MNC. Workshop, Uppsala University, 14th–15th September.
2001). Distance still matters: The hard reality of global expansion. Harvard Business Review, 79(8), 137–147. , & Bartlett C. A. (1983). The multinational corporation as an interorganisational network. In S. Ghoshal, et al. ), Organization theory and the multinational corporation. London: Macmillan. , & Weidersheim-Paul, F. (1979). Psychic distance and buyer–seller interaction. Organisasjon, Market og Samfund, 16(3), 308–324. Huang, Y. (2003). Selling China—Foreign direct investment during the reform era.
