The Practice of Enterprise Modeling: Third IFIP WG 8.1 by Patrick van Bommel, Stijn Hoppenbrouwers, Sietse Overbeek,

By Patrick van Bommel, Stijn Hoppenbrouwers, Sietse Overbeek, Joseph Barjis

This quantity constitutes the lawsuits of the 3rd IFIP WG 8.1 operating convention at the perform of company Modeling, held in Delft, The Netherlands, in the course of November 9-10, 2010. The objective of the convention is either to foster a greater realizing of the perform of firm modeling and to enhance its theoretical foundations.The 17 papers offered have been rigorously reviewed and chosen from forty four submissions. They replicate pursuits of either practitioners and teachers, addressing domain names and conceptualizations of committed business-oriented subject matters equivalent to enterprise intelligence or domain-driven procedure households, and hence attaining past conventional details platforms engineering.

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Barone et al. Perspectives Primitive Types F = Financial C = Customer P = Internal Process L = Learning & Growth Intention F Indicator Shareholder value increased Operating costs Process F Necessities/ Relationships Cost decreased + + # of new customers Achieve Traffic Light Orange Green P % Decrease in redundancies Acquisition integration program Productivity index + Market share Attract most "profit potential" customers using advertising and promotions Red L Workforce optimized Staffing optimization analysis Rewards program Hire packaging and delivering companies p Economies of scale efficiencies increased + Brand image improved + + + # of loyalty customers C Market share increased Best customers attracted and retained Brand awareness score + + C C Influence Revenue Revenue increased Mandatory Evaluate Shareholder value F Acquire a competitor Expand into Europe p Marketing+improved Sales improved + + # of product sold L New marketing campaign L Technology gap analysis score Marketing performance audit score + + Use of technology improved + Workforce, knowledge & skills improved Online transaction upgrade Service training Training effectiveness index Fig.

Market share increased opportunity A market vacated by an ineffective competitor Fig. 3. , human resources. Management constantly needs to make decisions about what initiatives to fund or not to fund, and at what levels. Figure 4 shows an example in which a monetary resource, namely “Investment on advertising and promotions”, is associated with the “Attract high-profit-potential customers with advertising and promotions” initiative. The “Total investment for advertising” KPI is used to monitor the actual amount of money consumed by the initiative.

Outcome of this step: The bundle ‘Hosted Exchange complete Historium’. 5 Lessons Learned and Conclusions Lesson 1: The reasoning performed by the software tool is similar to the reasoning performed by account managers. In reaction to a demonstration of our software reasoner, the account managers stated that the reasoning process performed by the reasoner is similar to how they sell services. In particular: Needs-Driven Bundling of Hosted ICT Services 29 – Account managers start from a problem that the customer has, independently of the available solution.

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The Practice of Enterprise Modeling: Third IFIP WG 8.1 by Patrick van Bommel, Stijn Hoppenbrouwers, Sietse Overbeek,
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